Company Introduction


  • Founded in 2013, locates in Shanghai Free Trading Zone

  • The company owned by CP group, and aim at sourcing globally and                         meet local needs

  • Focus fresh food

Our Mission & Vision


To be recognized as the most valued and trusted fresh food provider and the icon of reliable fresh food brand in the world.
To integrate and deliver great fresh food globally and create value for our suppliers, customers and consumers with exceptional service to meet everyday needs and add vitality to people’s life.

Our Value


3 Benefits: Benefit to the country, the people , the company
  • Simplification


  • Adapt to change


  • Integrity and Honesty


  • Speed and Quality


  • Innovativeness


Our Objectives


  • To be the leading brand of fresh food category in China.
  • To be the engine to change the food safety situation in the market, and leading the fresh category upgrading
  • Develop the capability of value up the supply chain for our suppliers, customers and consumers to ensure a sustainable growth model